KODAK COLORAMA DISPLAY COLLECTION - ROBERT PHILLIPS

At the origin of this collection, gigantic images retrolit by Kodak, in the lobby of Grand Central in New York, whose firm proclaimed, at that time, its photographic omnipotence. Used as an advertising space from 1950 to 1990 in the legendary Manhattan train station, the plastered photos were transparencies with exceptional dimensions of 18 meters wide by 6 meters high. Unheard of in the world of photography. Through their spectacular, almost surreal scenes, these panoramic shots have become communication tools used to promote the brand's films and cameras. A true long-term soap opera, the Kodak Colorama Display has been able to showcase for more than 40 years the story of ideal families and exemplary lives, without contradiction or dispute, in other words, the expression of the post-American dream. war, its most amiable and most universally adoptable side.