KODAK COLORAMA DISPLAY COLLECTION - ROBERT PHILLIPS
At the origin of this collection, gigantic images retrolit by Kodak, in the lobby of Grand Central in New York, whose firm proclaimed, at that time, its photographic omnipotence. Used as an advertising space from 1950 to 1990 in the legendary Manhattan train station, the plastered photos were transparencies with exceptional dimensions of 18 meters wide by 6 meters high. Unheard of in the world of photography. Through their spectacular, almost surreal scenes, these panoramic shots have become communication tools used to promote the brand's films and cameras. A true long-term soap opera, the Kodak Colorama Display has been able to showcase for more than 40 years the story of ideal families and exemplary lives, without contradiction or dispute, in other words, the expression of the post-American dream. war, its most amiable and most universally adoptable side.
KODAK COLORAMA DISPLAY COLLECTION - ROBERT PHILLIPS
Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.
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